Top 5 Best SEO Tips for Improving Your Website Ranking in 2018
The process involving Search Engine Optimization (SEO) is quite a foxy process. I see that many experts and professionals in SEO will agree with me that improving a website’s ranking in Google and other search engines is a little bit difficult.
Table of Contents
A large amount of poor content on the web, search engines have improved their algorithms to rank pages depending on their qualifications and the extent to which they are useful. Google, for example, has algorithms like Penguin, Panda, Fred, and Hummingbird which promotes the rankings of websites with useful content and impose the ones which are low-quality content.
Image source: PixaBay
To increase the Google ranking for your website and getting its content in the higher SERPs (Search Engine Result Pages), you need an SEO right! Your website needs to be worthy to search engines like Google, Yahoo, Bing, and many others. For that, you must notify SEO techniques and tactics which can assist in optimizing your website.
Using the knowledge of my experience, the processing of the optimization is however not a rocket science! Through this article, the best SEO tips or guard lines for promoting Google ranking for your website in 2018 will be discussed.
1. Research for the right Keywords and Keyphrases
One of the most crucial part and a great starting point for SEO is identifying the right keywords and key phrases for your topic. There are many ways of identifying keywords and key phrase but one of the best ways is through keyword research.
In general, keyword research is a process of finding and analyzing potential words and phrases that bring traffic as well as visitors to a website. It is facilitated by searching for analytic tools such as Google Keyword Planner, UberSuggest, WordTracker, and many others
You need to use these tools to analyze and pick up a few keywords and key phrases for your topic before writing your content and then include them naturally in your content.
Image source: PixaBay
Coming up with secondary and tertiary keywords and key phrases is another crucial thing in keyword research. These are fundamentally the best alternatives to your primary keywords and are also important in bringing visitors to your site.
The keywords and key phrases could be used in different ways and when it comes to using it, you need to make sure they show in the title, URL, headings, summary, description, and all over the rest of the body article. But it is not advised to stuff them to prevent your website from being placed as a webspam and getting ranked consequently poorly (also known as Keyword stuffing)
2. Optimize On-Page SEO
Writing high-quality content and do on-page improvement are outstanding ways to make your pages appear highly applicable to the search engines results pages. In this section, I will talk about the title, URL, summary, and the content, but concentrating on on-page improvement. Remember, the on-page improvement also has other factors such as link building and keyword research, but these have been covered in other parts of this article.
2.1. Post title
It is highly advisable to choose a post title that accurately shows the content of your page. The title also should be short but enlightening. Also, it should not be full of keywords as this can cause your site being fined by the search engines. Your main keywords should be placed at the beginning of the title.
2.2. Post summary
A post summary is a short description of your entire content. In most cases, a summary shows in the search engine results alongside the title. You should be able to tell the readers what the page is all about in summary. Therefore, you should make it enlightening and fascinating. It is also suggested to include some of your main keywords in summary.
2.3. Post URL
According to many expert webmasters, it is crucial to creating search engine friendly URLs that focus on some of your keywords. It’s best if it can contain your main keyword at the beginning of the URL. Short URLs with the right key terms are highly suggested. Search engines usually crawl URLs, so you need to make them admirable to them
3. Write high-quality Content as much as possible
People enjoy reading well-written and instructive subject matter. Therefore, you should write content that is free from grammar and spelling mistakes. The content should also be unique and well-arranged and have at least 500 words – 800 words. It’s better if it has more than 1000+ words
If your article is mainly focusing on images and videos, it is highly recommended to identify them and add things such as titles, captions and alternative text (ATL text)
To increase the comprehensibility of your article, you need to add some headings such as H1, H2, and H3, and it is advisable to include some keywords to them.
Other useful factors that you should have in your article are tags, anchor texts, and internal links. According to SEO experts, these elements should be concise, relative and descriptive. Besides, if you want to include link-ads or even banner-ads, you should make sure that they do not impede with the understandability of your article.
4. Social media Signals
SEO specialist believes that web pages with a huge amount of social media signals emerge in the crest SERPs. Social signals here refer to Pinterest pins saves, Facebook comments, likes, and shares, Twitter tweets, Google+ shares, in the midst of other social channel interfaces.
Image source: Wikimedia Commons
Websites with lots of Facebook signals have been getting high rankings right from the beginning of social media. But with Google+ signal getting stronger and are very possible to become more significant than Facebook signals in the current days.
Therefore, social media is an essential SEO skill, and the remarkable thing is that you can simply put together your website with diverse social channels. Straightforward and swift ways to put in social media links to your pages can be made available through most website design platforms.
The level of significance and the utility of your content are shown by Backlinks. Therefore, they can give your website a glance in search engine rankings. The effect of backlinks on websites is known by the number and the superiority of backlinks.
- Top 10 Link Building Notions that Confound Even the Pros
- 19 Incredible Link-Building Tactics in 2019
On the number of backlinks, websites with a small number of backlinks have been discovered to rank lower compared to the ones with a large number of backlinks. The links have been considered to be more essential if they come from websites with subject matters that relate well to your matter.
As of the side of quality, backlinks that include your keywords and the “dofollow” attribute are frequently of high feature and can increase the rankings of your site. Moreover, in the state where the backlinks are from the same country as your website, you can benefit from even higher authority from them.
Furthermore, backlinks from websites with elevated SEO visibility are more precious than backlinks from websites with down SEO visibility. This is because sites with elevated SEO visibility are commonly in better standing with search engines and earn high traffic.
Above are top 5 best SEO tips that you’re facing every day in your SEO campaigns. Understanding and mastering in these SEO tips will help you much in your job, as well as bring high efficiency in the work.
Good luck to you,