What is Domain Authority?

What is Domain Authority?
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What is Domain Authority?

What is Domain Authority? Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. This indicator is evaluated by combining all data of other Moz links – link to the root domain, sum links, MozRank, MozTrust… to the only scores.

What is Domain Authority?

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To define DA, Moz “learned” Google algorithms and modeling the best way these search tools create the result table. Over 40 signals were integrated during calculation progress, which means your web Domain Authority will often change. Therefore, you had better use DA in competitive figure compared with other websites, not an exact measure for your internal SEO effort.

How to count Domain Authority score?

Moz counts DA basing on 100 scores, logarithm base. Hence, increase of your score from 20 to 30 is much easier than from 70 to 80.

Domain Authority vs. Page Authority

While Domain Authority measures power, ranks by a forecast from all domains or sub-domains, Page Authority evaluates the power of sole pages. It is also true for other metrics like MozRank and MozTrust.

Where can you find Domain Authority?

DA metric is listed in tons of SEO and promotion platform on the internet. You can check out DA by using Open Site Explorer or MozBar – free SEO toolbar by Moz. Moz also combines metrics into all Moz Analytics campaigns, as well as API Mozscape.

How to improve Domain Authority?

Unlike other SEO metrics, it is so difficult to affect directly on Domain Authority. It originates from a metric synthesizing progress (MozRank, MozTrust, link profile,…) in which each component has an impact on the score. This was carried on purpose. This metric reflects nearly accurately the competitive level in a defined position on Google.com.

The best way to change this metric is to improve your whole SEO ability. Particularly, you should focus on profile link – the most important one to MozRank and MozTrust – by using linking more to other quality websites.

Read more: How to increase Domain Authority?

Hope that the above information about “What is Domain Authority” will partly help you to know about Domain Authority, how it affects on ranking in search engine result page.

Good luck to you,

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