Aged Domains and 5 Important Things You Should Know About
Aged Domains – What is it?
Aged Domains and 5 Important Things You Should Know. Domains that have already been registered and never dropped are called “Aged Domains”.
These kind domains typically sell for more money than a new one does because it has been consisted for a long time, it’s usually avoid the Google Sandbox and especially for those who are looking for aged domains, it can also help them develop an existence online business or credibility in their niche markets simply because if the domain has been around for years, it appears that they have as well.
Many aged domains can also be found easily and simply on forums like Godaddy or Flippa. You can find them by typing in the keywords “Aged Domains” into the search bar, and the results will include these older domain names.
I have purchased dozens of domain names for $40 or less that were anywhere from 5 – 10 years old. Just based on the age alone I was able to flip these domain names for over 5x what I paid.
For example, I purchased one domain name that was never used, that means it had never featured a website on it and have no any content, it just sat parked in the users account for over six years. I purchased this domain for only $30.00 and sold it for $379.00 due to its age. That’s quite a boost in profit from a domain I paid so little for.
There is no exact formula as to what type of domain names will ultimately be worth the most, apart from the obvious short and memorable domain names, there are a few things you need to keep in mind:
1) Future Development Potential of Aged Domains
When analyzing the available domain, you should consider what each domain name could represent and be used for when creating a website or a brand presence.
An example of which is whether the domain name is one that could represent a brand, product title, or better served as a personal portfolio, a social community, a directory or perhaps a forum.
While the purpose of the domain name will unlikely match your ideas when it is sold, by thinking of a clear purpose for each domain name will not only help you make sound choices during the selection process, but can also be included in the domain auction, as a way of passing on the ideas to prospective buyers who are considering purchase.
2) The Domain Name’s Length
The length of a domain name, it can not be said enough, apart from the odd occurrence where you locate a lengthy domain name that still carries with it, a memorable element, most of the domain names you purchase should be relatively short, basically consisting of two words.
3) Trademark Issues about Aged Domains
You should avoid registering any domain names that could infringe upon the trademark of existing brands or companies, whether or not you believe that the company will take action or not should not be considered.
The last thing you don’t want is to purchase a domain name that is unable to be sold due to buyers being cautious or concerned of building a website on it that ends up being seized by a company wishing to protect their identity.
4) Relevant / Popular Keywords
Does the domain name contain popular keywords that are used by those seeking out more information in search engines? If so, your domain name just increased its value instantly. More and more people searching on that domain name keywords, it has more value and money when selling.
5) Existing Traffic on Aged Domains
If you are purchasing aged domains or recently expired domains, you maybe want to determine whether there is existing traffic to the website or not, thus increasing it’s value immensely.
The organic or natural traffic sent directly from search engines is the best kind, however back links from other websites are also very important to potential buyers.
An easy way to know the number of back-links as well as page rank and other important factors is by visiting www.CheckPageRank.net where you can put in domain names and retrieve useful data relating to the name itself.
When it’s time to register your domain names, you can use any registrar that you wish.
Personally, I use both www.NameCheap.com and www.GoDaddy.com , a favorite among the domain buyers and sellers. Regardless of the registrar you choose, you will want to make sure that you park them on service sites such as Godaddy or Sedo so that you are able to generate revenue while you are preparing to sell the domain itself.
6) Spelling and Pronunciation
Is the domain name easy to spell and say aloud? If your customer were to purchase the domain and build a business with this name, would they be able to easily brand it?
For example, domain names with double letters such as www.cashhour.com may often be mistaken for www.cashour.com, just the same, domains with odd spellings, hyphens or numbers would have to be clearly spelled out, or explained when someone is attempting to promote their website through word of mouth, rather than in print.
Consider this when registering domain names, and make sure that the names you choose will not be mistaken or misspelled by potential customers of yours, as well as the person who ultimately purchases it from you, otherwise it will experience a significant loss in perceived value.
When choosing your domain names, there will be many factors that come into play.
The type of audience you are catering to, the auction sites you are featuring them on, the price range you are expecting and so on.
There is no formula to do this, and you will learn to become a better domain evaluator (and purchaser) from hands on experience. Using the guidelines above however, will help you maximize your efforts and minimize your costs (and losses).
Here are some other recommended domain registrars:
What is “Aged Domains”?
Domains that have already been registered and never dropped are called “Aged Domains”.